OCEANSIDE, Calif. — The Holo Holo Festival and Good Vibez Presents brought the spirit of Polynesia to Oceanside, Calif., on January 18 at the Frontwave Arena. Celebrating the rich traditions and dynamic culture of the Polynesian Islands, the festival featured a mix of traditional performances and contemporary artistry.

Headlined by the Common Kings, the event showcased an impressive lineup of artists, including Spawnbreezie, Josh Tatofi, K’Nova, and 8R08. Each performer highlighted the diverse sounds of Samoan music, which blends traditional rhythms and modern reggae influences to reflect the island’s culture and history.

“To have one of the best Pacific artists like Josh Tatofi perform live in my hometown was phenomenal. He sings some of my favorite songs and always brings good vibes,” said San Diego-based news anchor Sani Unutoa, who enjoyed the festivities with his sister, Ulalia Tuitasi, owner of Ula Love Sweet Treats, known for their fluffy banana pudding.

The event wasn’t just about music. Festivalgoers were treated to performances of traditional Samoan dance by Taupou Samoa, and vendors selling clothing, flags, and flowers. A Tahitian dancer joined Josh Tatofi on stage during his set.

“Holo Holo in Oceanside was like a big family reunion. It was lots of fun with family and friends who I haven’t seen in a while,” said Unutoa.

Keeping tradition alive

In Imperial County, the Polynesian dance troupe Te Here is dedicated to preserving the culture through classes in traditional Hawaiian and Tahitian dance.

The group offers lessons for beginners and intermediate dancers, ensuring that these art forms remain a living tradition.

The Imperial Valley Press reached out to Te Here owner and instructor Bertha White a couple weeks ago for a statement, but no comment was returned.

Next stops

After its successful kickoff in Oceanside, the Holo Holo Festival is set to continue its journey, with stops planned in Sacramento and Las Vegas.

The Holo Holo Festival not only entertains but also serves as a vital platform for sharing and celebrating Polynesian culture, fostering pride and connection within the community while introducing its traditions to new audiences.

Samoan music and culture

Music holds a special place in Samoan culture, blending seamlessly with daily life, history, and spiritual traditions. Rooted in Storytelling and cultural expression, Samoan music spans from traditional chants and percussion to modern compositions, reflecting the essence of fa’a Samoa — the Samoan way. The rich musical heritage reinforces community bonds, and embodies values like family, respect, and harmony. Performed during ceremonies, gatherings, and religious events, Samoan music often shares narratives about ancestors, nature, and the divine, making it an enduring symbol of the islands’ identity.